Competition between cities has led to a certain interchangeability between the traditional factors that influence a choice of location. When it comes to marketing to attract investments, tourists and new citizens, Bochum therefore plays on its greatest strength: itself.
With fascinating past during the industrial age, Bochum is now transforming into a major city for business, science, education and culture with a unique, endearing character. By founding Bochum Marketing GmbH in 2001, local authorities and businesses entered into a collaboration based on trust and assumed responsibility for this important task. As a dynamic company, Bochum Marketing engages in dialogue with the city's citizens, businesses and the public sector to pursue the targeted development of Bochum and implement suitable marketing strategies.